3 Editing Apps to Make Your iPhone Photos POP by Jordan Hefler

3 Editing Apps to Make Your iPhone Photos POP | Jordan Hefler

Unfortunately, I am categorized as a Millennial. As much as I wish that we were living during the 60's-70's (my prime period of nostalgia, as I feel that I was definitely reincarnated in the wrong time era) we are living in 2018. For as many reasons as this saddens me, I will admit that us Millennials have something that is very useful to other generations- we are dang good with our iPhones. I consider myself to be somewhat of an expert at iPhoneography, and fascinated with the art of transforming ordinary photos taken with my phone into aesthetically branded content that leverages my business on social media.

I'm a professional photographer by trade, so generally I'm going to take photos with my DSLR camera in RAW and then batch edit and export with Lightroom on my computer. HOWEVER, I have become increasingly comfortable with using my iPhone for day to day content creation, and find that the following 3 free apps have leveled up my social media game FOR SUREEEEE.

1. VSCO

3 Editing Apps to Make Your iPhone Photos POP | Jordan Hefler

I've been using VSCO on my phone for as long as I can remember. I love the old school film look that these filters and presets can give your iPhone photos. I'm a sucker for vintage aesthetic, so naturally I gravitate towards making my digital images look like old film photos. I like using the grain tool as well as the cropping tools in this app. You can easily transform your photos with this app alone, and I recommend downloading this if you're new to editing your phone images outside of what's already available on Instagram.

Before and after- took this from the passenger side of the car while we were moving. Used the perspective tool in VSCO to fix the angles along with brightening the shot.

Before and after- took this from the passenger side of the car while we were moving. Used the perspective tool in VSCO to fix the angles along with brightening the shot.

2. A Color Story

3 Editing Apps to Make Your iPhone Photos POP | Jordan Hefler

A Color Story was the answer for so many bloggers and Instagrammers that wanted to break out of the hipster-esque look that VSCO can sometimes give. Not everyone can get down with the grainy/moody look, so the brighter brands in the social media space needed something with a little more of a fresh pop. Enter A Color Story, the perfect app for those who love COLOR (duh!) This app is cool because there are certain social media influencers who have been able to develop their own preset packs available for purchase on the app, so if you have a favorite blogger that you follow, they sometimes have their own filter packs on the app and you can purchase them and edit your photos in the same style as them. This app also has lightleak effects, hue manipulation, and the curves tool which can give you more control over the exposure of your photos.

A Color Story is great for adding a bright pop to your overall shot!

A Color Story is great for adding a bright pop to your overall shot!

3. Snapseed

3 Editing Apps to Make Your iPhone Photos POP | Jordan Hefler

Snapseed is an app owned by Google that can do all kinds of stuff! You have a lot of variables in this app that will help you control more selectively in your photos, which is awesome when you might have something specific to alter in a shot. There are also presets in this app along with text tools and lens blurs. I like to do very little in this app, as I prefer the aesthetic of the filters in VSCO and A Color Story, but it's great when you want to get more selective with brightness/contrast/saturation/etc. You can also work with the the curves tool in this app as well, which is UHMAZING.

Use the Snapseed app to brighten with the curves and saturation tools!

Use the Snapseed app to brighten with the curves and saturation tools!

If you're interested in more apps that I use in my everyday life as well as HOW I use them, consider enrolling in my online Mastering iPhoneography course, part of the Do What You Want Workshops! I'll dive way deep into how to transform iPhone photos into branded content for your blog, business, or personal brand, and I go over my editing process step by step.

3 Editing Apps to Make Your iPhone Photos POP | Jordan Hefler

Quality Branded Content = Business by Jordan Hefler

Quality Branded Content = Business | Jordan Hefler

GOOD PHOTOS WILL BRING YOU GOOD BUSINESS.

I wholeheartedly believe that great photos can completely transform and carry a brand.

Photography has always been important for businesses when it comes to advertising and marketing a product or improving brand awareness. However, in this day and age with content creation and social media, I truly believe that it has become infinitely more important than it ever has before.

When your average Joe wants to learn more about your product or brand what’s the first thing they do? Probably Google you and visit your website, or more likely in 2018 they’re looking for your brand on Instagram. It doesn’t matter if your company sells shoes or juices or toilet paper- consumers are online so that’s where you or your brand needs to be. And if that’s where everyone needs to be, it’s obviously going to be a crowded market. To stand out amongst the noise and become successful on a social media platform, it is inherently important that your content be visually appealing.

Visually appealing content or great photography is one of the first steps towards building a trusted following, driving traffic, and converting fans or consumers to customers over time.

I got to do a guest post about how photography affects branding on the Visual Branding Group blog, so click here to see how I break it down! (hope this doesn’t get too nerdy!)

And if you're interested about more branding talk, my Branding Authenticity online workshop would be right up your alley!