golden hour

Voodoo Music + Arts Experience 2017 by Jordan Hefler


Well well well, I actually have the draft of the blog post I started with photos I took at Voodoo Music + Arts Experience from last year still unfinished. So in order to avoid that happening again, I decided to just not even let it get that far with these this year haha!

I was fortunate enough this year to be working for Voodoo Fest in New Orleans, instead of just being press. I actually had 2 assignments come together for the weekend, one with shooting for JaM Cellars Wine at their marketing activation on Saturday, and one with the C3 Presents (the company that puts on Voodoo Fest) to shoot marketing content all weekend.

I'm really excited to see that they've been using my images on their social media platforms, and can't wait to see them used to help sell tickets throughout the year for next year!

Having these two assignments gave me all kinds of access to photograph some fun stuff! My shot lists consisted of everything from shooting a certain band to shooting the perks of the VIP tent to shooting people in Halloween costumes to shooting beautiful people enjoying wine. Some of my favorite shots are below (you've been warned- there are a lot.)


Autograf, JOYRYDE, Kendrick Lamar, and Yellow Claw.


Black Pistol Fire, Brand New, DJ Snake, JaM Cellars Wine, Pell, Vintage Trouble.


Cold War Kids, Dillon Francis, Louis the Child, Post Malone

All images © Jordan Hefler. Credit must be present if reposted anywhere. Hire me to do this for you or your company!

The Commerce Building / Event by Jordan Hefler

I don't get excited about my event photography very often... but this event was one for the books.

As you all know (or may not know) I am currently the graphic designer/social media manager at Manship Theatre in downtown Baton Rouge. It's a fun job, and sometimes there are really cool perks such as going down the street to tour the bomb new penthouse apartments with a rooftop pool, just because they want to cross promote social media marketing with you. My boss John and I took a little marketing trip down the street to the newly renovated Commerce Building to discuss some potential collaborative aspects between our theatre and their prospective residents. For someone who lives in a condo with their brother deep in the college apartment side of town, this place was like visiting New York for the first time (or what I would expect... I've never actually been to New York. BUT I'VE SEEN IT ON GOSSIP GIRL OK!) I casually posted a photo from the rooftop on my Instagram because I thought it was GORGEOUS. A few days later I got a call from the event planner that they'd like to hire me to photograph their launch party! You can't tell me that social media networking is not real. It can be so important for a business, and this is a prime example of how it can work to your advantage. These are also the benefits of being a freelance photographer after getting off of a full time job at 5PM, since the event started at 6PM and it was just down the street. HA!

The party mainly took place on the epic rooftop terrace, but they were doing large group tours of the empty 8th floor penthouse suite, and a super hip riverfront unit on the 6th floor, furnished/designed by Kenneth Brown. I bounced around between the 1st, 6th, 8th, and rooftop floors, photographing what I saw throughout the night. This was probably the most attractive event I've ever attended, much less photographed, and it made my job oh so easy. The big treat was seeing the pool light up purple at the end of the night, but that's just my opinion since I'm essentially 7 years old.

Well this has probably been the most photogenic event of all time #JordanHeflerPhotography #CBLDG

A photo posted by Jordan Hefler 📸 (@jordan.hefler) on

If you are looking for an apartment in the Baton Rouge area, or the downtown area specifically, TAKE A TOUR OF THESE. For real. They're beautiful, and conveniently located right on top of the baller new Matherne's Market and the soon to be opened 2nd location of Magpie Cafe! And then when you sign a lease you can invite me to come over and tan on the roof with you, since I'll probably still be holdin it down with my brother in our mediocre condo.

Step right in!! 💦💦💦 #CBLDG #theartoflivingdowntown #rooftopvibes #infinitypool #batonrouge #louisiana 📷cred @jordan.hefler

A photo posted by The Commerce Building (@thecommercebldg) on