Tips

10 Easy Ideas for Branded Content by Jordan Hefler

10 Easy Branded Content Ideas for Social Media | Jordan Hefler

Something I always hear small business owners complain about is “I don’t have anything to post.” I firmly believe that content creation can be demystified and that there are probably plenty of things to post no matter who you are, what your business is, or what platform you’re using.

Branded content is essentially made from the stuff that you’re already doing on a daily basis for your business. All it takes is a little bit of practice to turn your thinking around from a “doing” mindset to a “marketing what you’re already doing” mindset.

Here are 10 easy ideas to get you started with some branded content creation for your social media platforms!

1. THROWBACK PHOTOS

This is a superrrrrr easy one. Find an old photo of you, your work, your staff, the building your business is in, WHATEVER and post it on Thursday as a #throwbackthursday or #tbt. You can do this with content you already created before- videos, blog posts, songs, designs, logos, it’s all fair game. This is so easy that it’s almost a cop out. People thrive on nostalgia and love to see how far you’re come/how much things have changed.

2. MAD LIBS

Create a fun “fill in the blank” game of Mad Libs that has to do with your business. Make it a printout or put it on your website for people to complete. Have them participate and post their results with a branded hashtag and pick a winner by searching it. The prize could be a simple re-post, or something tangible from your business.

3. COLORING PRINTOUTS FOR KIDS

This is somewhat similar to the Mad Libs idea. If you’re creative, make a coloring printout from something that is relevant to your business, or hire a local artist to make something for you. This can be a fun way to get kids involved if your audience includes them. Have the parents post their kids’ final designs on social media for a contest and boom, free advertising for you.

4. BEFORE & AFTER TUTORIAL OF SOMETHING

This is a really easy way to position yourself as an expert in your field. Record a before and after video or a tutorial of something before and after your business was the solution. Not video savvy? Just post a before and after photo.

5. GIVEAWAY CONTEST WITH ANOTHER COMPANY

Find a brand that is cohesive with what you do but not exactly the same. The goal here is to poach each other’s audiences and gain new relevant fans. Host a social media giveaway where people have to follow both accounts and tag a friend to win. BOOM, you’re gaining new organic followers and cross promoting your business with another business while you’re at it. It’ll be worth whatever each of you decide to donate as the prize.

6. INFOGRAPHIC

If you’re a non-profit or data driven business, design an infographic expressing why your product/service is helpful to XYZ. Post this on social media and it’ll become a resource for people. They’ll save it or screenshot or show it to someone and there you go, you’re organically marketing while providing value.

7. TRIVIA GAME

Use the Instagram, Twitter, or Facebook poll tools to create fun trivia games for your audience. The questions can be silly or not- either way it’ll be market research for you to get to know your audience, and they’ll feel like they’re part of the conversation.

8. TURN CUSTOMER REVIEWS INTO GRAPHICS

Did you get an awesome review on your podcast, Facebook, or Yelp page? Turn that review into a cute graphic or use it as the caption in your next social media post. The person who reviewed will be excited to see you shared their kind words, and it’ll be a #humblebrag you can use to reinforce trust with your customers and build credibility.

9. BEHIND THE SCENES

Maybe baking a cake, sewing a dress, or designing a graphic is mundane and second nature to you, but it might be wildly interesting to someone else who wants to know how it’s done. People are addicted to seeing behind the scenes stuff. Use that to your advantage and get on your Instagram stories, make a YouTube video, or share photos of what goes on behind the scenes in your industry.

10. USER GENERATED CONTENT

If you have a product or service where people can post their interactions/results with it, make a branded hashtag where people (and you) can follow along. Fans love to post why they love something, and with their permission you may be able to repurpose that content they shared into your own post.


Moral of the story… get out there! People won’t know your business exists if you don’t tell them. Content creation doesn’t need to be a full blown production- just get relevant and simple with it!

10 Easy Branded Content Ideas for Social Media | Small Business Marketing Tips | Jordan Hefler

5 Places to Take Photos in Baton Rouge by Jordan Hefler

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography

One of the first questions I get when I get a portrait inquiry is “where should we shoot?” Baton Rouge may not be a huge city, and just because there are a million photographers in town doesn’t mean that you have to reinvent the creative wheel with some crazy, out of this world location. To be completely blunt, it’s all been done before anyways. Here are 5 of my favorite places to shoot that consistently deliver great photos to clients!

ANYWHERE WITH TREES

This may sound obvious but for real… there are so many beautiful oak trees in Baton Rouge and it doesn’t take much to make a beautiful southern background. Some of my favorite oak tree spots are in the Garden District, City Park/City Park Lakes, most of the LSU campus, Arsenal Park downtown, or even some people’s yards!

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography

MID-CITY

If you follow my work you probably see a lot of photos in front of colorful walls. Most of these walls are in Mid-City at places like Pop Shop Records, French Truck Coffee, and murals in the area. I love bringing headshot clients to Mid-City because you get a variety of photos in a relatively small radius.

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography

YOUR HOUSE

You may not think your house is anything to write home about, but I promise you as a photographer it’s always a breath of fresh air to shoot in someone’s home. We see things differently than you do and I’m sure there’s some aspect of your home that we can work with.

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography

PARKING GARAGES

This is probably cliche but YOLO. I get so many great photos in parking garages.

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography

UNDER AN OVERPASS

Another overlooked spot that has a lot of potential for ~edgy~ photos!

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography
5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography

READY TO BOOK YOUR PORTRAITS?

CONTACT ME HERE!

5 Places to Take Photos in Baton Rouge | Jordan Hefler Photography