Ok ok ok I have a bad track record for getting my life together after a major event to blog my photos. It's been a month since SXSW and I'm finally getting them up! Let's be clear though- this was by far the most intense photographic assignment I've ever had and I'm honestly still recovering! Don't get me wrong, I had a blast. But this was another level of photography, for real. Let's break down what even happened since I've been getting a lot of questions about SXSW in general!
What is SXSW?
The best way I can explain this is that SXSW is the biggest organized event I have ever been to. It's an international conference, business networking event, educational event, trade show, job fair, film festival, art expo, marketing launch pad, business incubator, music festival... all in all it's a place to be seen for almost every industry. I was hired to be part of the Client Events Team, meaning my job along with 4 other photographers was to cover all of the "client events" AKA many many many sponsor events and marketing activations over the course of 9 days in Austin, TX. Our goals were to capture the overall experience and the branding efforts at SXSW client events. These events are no joke either- so much money is put into SXSW and you can really tell with how epic these client parties were. We're talking all the heavy hitters, like Budweiser, Pandora, Mercedes, Twitter, Diet Coke, Capital One, Viceland, LITERALLY ANY BRAND you can think of had some sort of marketing activation there. A lot of these events had overlap with concerts which was awesome, because I got to photograph a lot of music while I was at it. My favorite things to photograph are branded lifestyle situations and concerts, so SXSW WAS SO PERFECT FOR ME!