Hi! I'm Jordan Hefler.
Here's the scoop on who I am and what I do:
I am a creative entrepreneur, photographer, podcaster, and branding educator based in Baton Rouge, Louisiana known for my love of color, music, and personal expression.
I spend my days celebrating an inspired, chromatic lifestyle and helping people and brands visually translate their identities.
I have an eye for design and personal style, a constant craving for Mexican food, and an affinity for rock n' roll and retro aesthetic. I live by the mantra "Do What You Want" and am passionate about motivating others to pursue their own creative endeavors. The Do What You Want Club is a branded mindset that empowers creatives to be creative and provides entrepreneurs with resources like online workshops and inspiring podcast episodes.
I primarily specialize in editorial and commercial branding photography for creative entrepreneurs, innovative companies, and the music industry. I approach documenting my images with a lifestyle approach focused on bands, brands, publications, and individuals to be used for creative marketing purposes.
Some days I might be photographing a fashion editorial, a metal concert, or a personal portrait session, and other days I might be creating online workshop content, recording a podcast interview, or designing merch to sell at an event.
When I decided to be the boss of my own creative biz, I knew I wanted to be constantly creating and for my clients to be spirited and obsessed with what they do (just like me!)
Basically, if you're pumped up about your life or your brand- I want to work with you.
*not currently photographing weddings