DWYWR #8: Meredith Waguespack of Sweet Baton Rouge- Starting an Apparel Company, Routines, and Keeping it Local / by Jordan Hefler

Do What You Want Radio | A Podcast for Creatives, Hosted by Jordan Hefler

In this episode I interview Sweet Baton Rouge owner Meredith about how to start and run an apparel company, productive routines, and giving back to the community by keeping it local.


  • The beginnings of starting an apparel company

  • When it’s time to get employees

  • Using tools like Red Booth and Slack to communicate & organize

  • Spreadsheets and keeping the backend of your business organized

  • Working closely with a graphic designer

  • Re-branding/consolidating an established brand

  • Routines that keep you productive and staying on task

  • The importance of client experience and customer service

  • Juggling motherhood with running a business

  • The operational side of apparel production and fulfilling wholesale and retail orders

  • Turning a brand into a community

  • Collaborating with other locals for Lagniappe Box

  • Working with other local brands like Tasc Performance

  • Red Stick Spice

For more of Meredith's companies visit:

Visit www.jordanhefler.com and @jordanhefler for more of Jordan