DWYWR #7: Katherine Silva - Creative Producing, Storytelling, and Taking Big Risks / by Jordan Hefler

Do What You Want Radio | A Podcast for Creatives, Hosted by Jordan Hefler

In this episode Creative Producer Katherine Silva and I discuss working for brands, storytelling, and taking big risks/moving cross country to make it happen.


  • Katherine’s evolution from college in Louisiana to moving to LA

  • Doing the Disney college program

  • Working for Oprah

  • Getting a job at ATTN: and becoming a creative producer for branded content

  • STORYTELLING and why it’s important to every brand

  • Being genuine

  • These photos that ended up coming across more controversial than I intended

  • Using Trello to organize your life/team

  • Celebrity sightings in LA

  • Why you need to “act like you’re famous” to have people respect you

  • Moving somewhere where you don’t know anyone

  • Pepsi’s failed ad campaign with Kendall Jenner

  • Her Game of Thrones thoughts (Twitter thread linked here)

Visit @ktsilva on Twitter for more of Katherine
Visit www.jordanhefler.com and @jordanhefler

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Mama, I've made it. @attndotcom for more!!

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Ten points to Ravenclaw.

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