DWYWR #32: Allison Braun, Satisfaction Mentor- Not Sacrificing, Cultivating Self Confidence, and MONEY! / by Jordan Hefler

Do What You Want Radio | A Podcast for Creatives, Hosted by Jordan Hefler

In this episode, I interview business and life satisfaction mentor/self proclaimed “Joyologist” Allison Braun about now sacrificing what you want, how to cultivate self confidence, and crushing the scarcity mindset when it comes to money!


  • Finding your purpose

  • Not sacrificing what you want

  • Being a “Business and Life Satisfaction Mentor” and granting clients the permission to be themselves

  • Self expression and self confidence and how there can sometimes be a disconnect with the two

  • Expressing for our own sake as well as expressing for others

  • MONEY MONEY MONEY. Crushing scarcity mindset and why creatives shouldn’t feel guilty making money doing what they love and what they are good at

  • The illustrator Fugstrator and his metaphor about working and how it’s like doing pull ups

  • Your “zone of genius” and why you want to be operating within it

  • Allison’s process, “Pleasure Map” which helps you realize your business goals right from the get go

  • Why you don’t need to justify your rates to your clients

  • How to find your soulmate client or your niche

  • Making a negotiable and a non-negotiable list to help figure out your target client

  • How your customers can sniff you out if you’re not being authentic

  • Saying no to doing what you don’t want to do and how the universe will back you up on it

Keep up with Allison and her coaching offerings at https://allisonbraun.ca/, @allisonbraun, and https://www.facebook.com/AllisonBraunTheJoyologist/

Visit www.jordanhefler.com and @jordanhefler for more of Jordan

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