DWYWR #31: Jacob Bennett of Agenda Trading Company- The Freedom of Working For Yourself, Screen Printing, and Being an Authentic Brand / by Jordan Hefler

Do What You Want Radio With Jordan Hefler

In this episode I interview Jacob of Agenda Trading Company about working for yourself, designing and screen printing apparel, and being an authentic brand.


  • Leaving a full time job and taking the risk to work on your own

  • Starting Agenda Trading Company and running it full time

  • Why he became an outdoor brand

  • Being a screen printer and graphic designer for the brand

  • How showing up to sell at local maker events gives him a stronghold in the community

  • Using social media to build an authentic online client community

  • How he built a chicken coop and made a video about it on YouTube

  • Why he would never open a brick and mortar store

  • How you can find some Agenda Trading Company goods at Tim’s Garage in Baton Rouge

  • The freedom of being a stay at home dad

  • Working on custom screen printing projects vs. projects for his brand

  • How he gets rid of older inventory by doing “grab bags” at events

  • How Jacob would like to start doing more wholesale to get his brand in other stores

Keep up with Jacob and buy his swag at https://agendatradingcompany.com/ and at @agendatradingcompany

Visit www.jordanhefler.com and @jordanhefler for more of Jordan