DWYWR #29: Theresa Matherne- Why Pinterest is Underrated, Optimizing Content, and Pricing Yourself / by Jordan Hefler

Do What You Want Radio With Jordan Hefler

In this episode, I interview Theresa Matherne of Theresa Elizabeth Photography about Pinterest and why every photographer needs to utilize it, how to optimize the content you’ve already made, and pricing yourself/knowing your worth.


  • How Theresa started getting into wedding photography

  • Shooting on film

  • Branding yourself and starting over when you move to a new city

  • How Pinterest can be the most underrated marketing tool for your photography business

  • Using Tailwind for Pinterest scheduling and how it changes the game!!!

  • Getting an assistant and learning what to delegate to them

  • What we charge as photographers and why

  • Why Theresa schedules social media posts

  • Using 17 Hats management software

  • Using Boomerang to schedule emails!!! FINALLY DOWNLOADED THIS AND IT’S GREAT!

Keep up with Theresa at @theresaelizabethphoto and https://www.theresaelizabethphoto.com/

Visit www.jordanhefler.com and @jordanhefler for more of Jordan