DWYWR #28: Anne Milneck of Red Stick Spice- Evolving Your Brand, Making Cooking Accessible, and Pivoting Later in Life / by Jordan Hefler

Do What You Want Radio With Jordan Hefler

In this episode, I interview Red Stick Spice owner Anne Milneck about going to culinary school later in life, purchasing an existing business and evolving the brand, and making home cooking accessible to everyone.


  • How Anne decided to go to culinary school in her 40’s and what that process was like while being a mom

  • How she purchased an existing business/store, Red Stick Spice, and took over the brand to evolve it to what it is today

  • Why home cooking should be accessible and nothing to be ashamed of

  • I wish this podcast was sponsored by Blue Apron because we sure talked about it a lot… but just go to Red Stick Spice (or shop online) and purchase pre-portioned out ingredients because they do sell by weight!

  • How the words “wellness” and “healthy” have become complicated, loaded words

  • Why cooking curry is her favorite!

  • How you get spices from other countries and why “supporting local” is important but that everywhere is local for someone

  • Why Anne added cooking classes to the business model of Red Stick Spice

  • The popup dinner “Guts and Glory” that she hosts which benefits the Chrons and Colitis foundation of Louisiana since her son was diagnosed with the disease

  • Why writing and reading are both important to owning a business

  • This episode was recorded at Digital FX courtesy of Anne’s husband and the rats that were in my apartment at the time! Eeeek.

Keep up with and shop Red Stick Spice at @redstickspice and https://www.redstickspice.com/

Visit www.jordanhefler.com and @jordanhefler for more of Jordan