In this episode I interview Annie Claire and Chelsey, two sisters that co-own the boutique SoSis, about launching a new idea, knowing your target market, and staying focused in a saturated, competitive market.
THINGS WE TALKED ABOUT:
Taking the leap from online to brick and mortar
Dealing with ordering inventory and staying organized with it
Overcoming the fear of not knowing if you’ll succeed
Consulting with local small business resource agencies
Knowing your customer and audience with the type of inventory you sell
Mixing business with philanthropy
Using social media to market for a brick and mortar business
The LYLAS box! Deadline to purchase the Fall box is July 31, so hop to it!
Working as sisters and how to balance the skill sets
The struggle of naming a business
Making sure SoSis offers extended sizes for all shapes and sizes
Using Shopify for a boutique based business and how it makes everything easier!
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Our first LYLAS Box 2.0 shipments are going OUT today. We are busy 🐝 hand delivering some and shipping off the rest. We can’t WAIT to hear what y’all think of them! To our LYLAS Box subscribers, we really do love y’all like a sista. • • • Missing out on our spring box? Grab our next one for summer on shopsosis.com. ❤️❤️