best of 2018

Best of 2018 | Year in Review by Jordan Hefler

Best of 2018 | Year in Review | Jordan Hefler

It’s kind of a pain to write these Year in Review posts because it can be overwhelming to go over the past 12 months… BUT I do love having them to keep me accountable. It’s a dang good thing that I document my entire life on Instagram because I basically just go through 12 months of posts and link the highlights here.

I haven’t looked at the goals I wrote for 2018 literally since I wrote them 1 year ago, but they must have stuck subconsciously because I did in fact address them all throughout the year at some point!

New Years Resolutions of 2018 | Jordan Hefler

“Become more of a resource for other creative entrepreneurs and photographers. I want to write more tip guides on my blog, and offer online courses and workshops to help inspire others to Do What You Want. Did I hear someone say PODCAST????” - I launched my workshops in January of 2018, and have continued to blog consistently (almost) every week. I hope the topics I’ve written about have been helpful! The podcast didn’t happen YET but that’s literally in the works as we speak for early 2019!

“Do more blogging in general and social media influencer marketing. I love creating content for other brands, but I'd love to create more content for myself in partnership with brands.” -I did get to do a few paid promotions with Dollar Shave Club, K-Swiss, Maybelline, Ketel One, Ozarka, Clinique, and Pralines & Cream.

“Get more organized in my business. Taxes, budgeting, accounting in general... those are my weak points.” -This is something that will be a goal for every year always. I am always getting better but I still need to simmer down with my spending (I had a mid-life crisis in Vegas this past spring and bought a Gucci belt oops.)

“I'm going to need healthcare by September 2nd when I turn 26 LOL kill me.” -DID THIS and it’s robbing me blind every month yeehaw!

“Get my back right! Self care usually falls last on my list so I'm working on unapologetically putting myself first.” -I’ve spent the year getting dry needling done on a regular basis, going to yoga, and even starting Orange Theory to help build strength for my back pain!

Best of 2018 | Year in Review | Jordan Hefler

SPENDING 2 WEEKS PHOTOGRAPHING FOR SXSW IN AUSTIN

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casual #SXSW @blackpistolfire

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DABBLING IN PUBLIC SPEAKING OPPORTUNITIES

TRAVELING MORE LIKE OUT WEST, A CRUISE (TERRIBLE IDEA) AND TO ATLANTA

BEING HIRED BY LL COOL J’S TEAM FOR JAZZFEST

(sooo many more photos I’m not able to release, maybe someday!)

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Jazzfest with LL Cool J 🙌

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EXECUTING 2 ART SHOWS: “FIRST THREE, NO FLASH” AND “REMAINDER / REMINDER”

PHOTOGRAPHING LIVE MUSIC OF IMAGINE DRAGONS, UNDEROATH, THE LAST VANS WARPED TOUR, AND LIL DICKY

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THE USED @vanswarpedtour for @musicfelon

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PHOTOGRAPHING LSU FOOTBALL GAMES FOR 225 MAGAZINE

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doin tha thing

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PHOTOGRAPHING MORE LIFESTYLE MARKETING/COMMERCIAL WORK

PHOTOGRAPHING AMAZING PORTRAIT CLIENTS (YES, I STILL DO PORTRAIT WORK.. I JUST DON’T PROMOTE IT AS MUCH!)

DRASTICALLY CHANGING HAIRSTYLES…

Goals for 2019 | Jordan Hefler

-PODCAST. Do What You Want Radio. It’s coming y’all. But I am hoping to get it going enough to where it’s consistent, fun, and helpful for not only me but everyone else that listens. Stay tuned.

-Get into the wholesale game to pursue merch a little more.

-Keep blogging consistently and sending out a weekly newsletter. This is harder than it sounds, but I managed to do it all of 2018!

-Continue to post on Instagram at least once per day (been doing this since late 2014 and haven’t missed a day yet, don’t jinx me!!)

-Do more video based posts. I really wanted to make more videos this past year and it is so hard to keep up with, for real. Y’all have had good responses to my IG lives and video content, so I want to push that a little more.

-Create more passive income opportunities. Life is hard in those months when I’m not booking as much photo work. I am always looking for ways to work smarter, not harder.

Best of 2018 | Year in Review | Jordan Hefler

I never mean to make these posts so long but if you’re still reading, congratulations. All in all, I want to thank anybody who has hired me for any reason, liked any post on Instagram, read a blog post, purchased a workshop enrollment, or legitimately just smiled at me on the street. I encourage all of y’all to write your goals down and re-visit them every year, because it can be really gratifying to look back on what you’ve accomplished (this blog is literally just a public diary in my opinion.) It’s been a crazy fast year and I am always looking forward to the future!

Best of 2018 | Year in Review | Jordan Hefler