Why Everyone Should Get Branded Portraits / by Jordan Hefler

Why Everyone Should Get Branded Portraits | Jordan Hefler

I am always amazed at the beautiful people who find me to hire me for photos! I recently got to with with Zana, a young and BEAUTIFUL teacher who was interested in getting some branding portraits done for her side hustles. We shot at Perkins Rowe about an hour before sunset and made some magic!

WHY SHOULD YOU GET BRANDED PORTRAITS?

I mostly loved Zana because she was taking the time and money to invest in getting some lifestyle branding portraits done for herself. I may be biased because I’m a photographer, but I wholeheartedly believe that everyone needs to have professional headshots done of themselves no matter what industry they’re in. Nobody likes seeing a grainy phone pic that you cropped yourself out of that was taken in a bar ON YOUR LINKEDIN! And studio headshots? Yeah, they’re classic. But I don’t think there’s anything wrong with getting some fabulous, on brand portraits done with a lifestyle approach- if anything, they’re more versatile. That way you can use the images for your website, for your LinkedIn, for some baller Instagram content, and to just overall document the way you look and felt at that time in your life or career.

Having branded portraits makes you look more professional, gives you an opportunity to express your personality to potential customers/job interviewers/investors/WHOEVER, and can simply boost your confidence overall. There’s no excuse for an adult in this day and age to not have a decent looking headshot when asked for one by an employer.

You don’t have to be the most stylish person on the planet! Just hire a photographer (because they will make you look like a million bucks) bring 2 outfits, and get to work!

For fellow photogs: I used my Sigma 35mm 1.4 on all of these and I feel like that lens is always just so sharp and ideal for portraits! A few of my favorite images are below.

Let’s work together! Contact me here for more info.

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