DWYWR #8: Meredith Waguespack of Sweet Baton Rouge- Starting an Apparel Company, Routines, and Keeping it Local / by Jordan Hefler

Do What You Want Radio | A Podcast for Creatives, Hosted by Jordan Hefler

In this episode Jordan and Sweet Baton Rouge owner Meredith discuss how to start and run an apparel company, productive routines, and giving back to the community by keeping it local.


  • The beginnings of starting an apparel company

  • When it’s time to get employees

  • Using tools like Red Booth and Slack to communicate & organize

  • Spreadsheets and keeping the backend of your business organized

  • Working closely with a graphic designer

  • Re-branding/consolidating an established brand

  • Routines that keep you productive and staying on task

  • The importance of client experience and customer service

  • Juggling motherhood with running a business

  • The operational side of apparel production and fulfilling wholesale and retail orders

  • Turning a brand into a community

  • Collaborating with other locals for Lagniappe Box

  • Working with other local brands like Tasc Performance

  • Red Stick Spice

For more of Meredith's companies visit:

Visit www.jordanhefler.com and @jordanhefler for more of Jordan