DWYWR #24: Annie Claire & Chelsey of SoSis- Launching Something New, Knowing your Audience, and Rising Above Competition / by Jordan Hefler

Do What You Want Radio with Jordan Hefler

In this episode I interview Annie Claire and Chelsey, two sisters that co-own the boutique SoSis, about launching a new idea, knowing your target market, and staying focused in a saturated, competitive market.

THINGS WE TALKED ABOUT:

  • Taking the leap from online to brick and mortar

  • Dealing with ordering inventory and staying organized with it

  • Overcoming the fear of not knowing if you’ll succeed

  • Consulting with local small business resource agencies

  • Knowing your customer and audience with the type of inventory you sell

  • My favorite SoSis LSU Gameday shirt that I impulsively bought through Southern Flair Blog!

  • Mixing business with philanthropy

  • Using social media to market for a brick and mortar business

  • The LYLAS box! Deadline to purchase the Fall box is July 31, so hop to it!

  • Working as sisters and how to balance the skill sets

  • The struggle of naming a business

  • Making sure SoSis offers extended sizes for all shapes and sizes

  • Using Shopify for a boutique based business and how it makes everything easier!

Connect with SoSis at @shopsosis and www.shopsosis.com
Visit their boutique at:
3857 LA HIGHWAY 1 SOUTH, SUITE E
PORT ALLEN, LA 70767

Visit www.jordanhefler.com and @jordanhefler for more of Jordan