In this episode I interview Keegan, one of the co-founders of Pontcha Surf Club, about how a brand turned into a community, how to create authentic content, and surfing in Louisiana.
THINGS WE TALKED ABOUT:
Starting a surf culture and community here in Louisiana
Using creative outlets for therapy
Being an authentic brand with authentic content
Shifting focus from an apparel company to a branded community
Dividing up roles for the business amongst partners
Creating what you like vs. what your audience likes
Visit www.pontcha.com and @pontchasurf for more of Pontcha Surf Club
Visit www.jordanhefler.com and @jordanhefler for more of Jordan
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Pontcha was born from a spirit of exploration of the ordinary; making fun out of the everyday struggle. That’s how we live our lives with or without this. Blessings to friends of new and friends of old who’ve joined us along the journey and been made new again. Y’all are the greatest. Thanks for reviving Louisiana surfing with us!