DWYWR #11: Keegan of Pontcha Surf Club- Branding a Community, Creating Authentic Content, and Surfing in Louisiana / by Jordan Hefler

Do What You Want Radio | A Podcast for Creatives, Hosted by Jordan Hefler

In this episode I interview Keegan, one of the co-founders of Pontcha Surf Club, about how a brand turned into a community, how to create authentic content, and surfing in Louisiana.

THINGS WE TALKED ABOUT:

  • Starting a surf culture and community here in Louisiana

  • Using creative outlets for therapy

  • Being an authentic brand with authentic content

  • Shifting focus from an apparel company to a branded community

  • Dividing up roles for the business amongst partners

  • Creating what you like vs. what your audience likes

Visit www.pontcha.com and @pontchasurf for more of Pontcha Surf Club
Visit www.jordanhefler.com and @jordanhefler for more of Jordan

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