Kendra Scott / Via Maya Launch Party / by Jordan Hefler

Y'ALL. I am an obsessive Kendra Scott consumer. I absolutely LOVE the vibe I get when I walk into the store. Everything is clean, bright, and organized. Everyone is always so willing to help you with a smile on their face. AND you can pretty much get anything you want in the store in any color (which makes it overwhelmingly addictive, hence my obsession.) When I opened my email and saw that the Kendra Scott location at Perkins Rowe here in Baton Rouge liked my photography and requested my services at their Via Maya Summer 2015 Collection Launch Party, I was ecstatic. I was also ALL ABOUT the getting paid in jewelry part, DUH. I had the most amazing experience working with the company. I have never been more at ease during a commercial assignment! Kendra Scott the woman is amazing (shout out to that one time I met her..) and Kendra Scott the company itself is a wonderful company to work with. The Via Maya collection is SO colorful and playful! I cannot wait for their next launch party! I hope you enjoy some of my shots of the beautiful jewels below (Note: not all photos are of the Via Maya collection.)